Das LOT, Vienna
Das Lot is a space for transdisciplinary arts in Vienna, Austria. Grown from a theatre maker’s initiative after the pandemic, the space facilitates 10k+ visitors per annum, with 7k+ followers and 100k+ insights — establishing itself as one of the city’s fastest growing cultural spaces.
Problems
What we were up against.
Low community engagement
Low social media engagement rate and below-average attendance compared to the previous quarter.
Unrealised potential
The space had a lot of facilities to offer, but the bridge between that information and the people who could use it was still wide.
Lack of market research
Little in the way of what the users want and what the space should aim to provide for them.
Defining our solution
Our guiding question.
How can we create an engaged community
by showcasing our venue’s value?
Where did we step in?
Two complementary moves.
Developing a 3D-based visual identity
By implementing 3D into the venue’s marketing, we emphasised the interactive nature of our ethos and purpose. Creating these videos via Blender allowed us to incorporate Vienna’s city identity into the space’s representation.
Creating a more immersive web experience
By introducing 3D animations and an interactive UI to our website, I brought a modern feel to the space’s marketing — emphasising art over function.
The site can be viewed at en.lot.wien.
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